Unlocking Success with Omnichannel

Event organisers in today's fast-paced world must do more than just keep up; they need to sprint ahead. That's where omnichannel comes in – a vital strategy for knitting together multiple touchpoints to capture customer attention, build allegiance and ultimately, surge ahead of the competition. Did you know that 72 percent of B2B companies using seven or more channels saw growth?* That’s impressive. Imagine having a single, cohesive brand voice that resonates across all channels. Omnichannel marketing makes this a reality and we're about to explore how it can transform your events.

Understanding Omnichannel Marketing

Omnichannel marketing is a strategy that gives customers a seamless and consistent experience whenever they interact with your brand, whether online or in person. When your brand's message is consistent across all platforms, you create a seamless customer experience that not only engages but also retains.

Why Omnichannel Marketing is Great for Events

In the events world, using an omnichannel approach helps you boost visibility, measure success, personalise interactions and ensure every attendee has an amazing experience. Hosting an unforgettable event requires a fusion of online and offline channels. Think social media buzz, engaging emails, mobile app interactions and in-person connections that combine to create an experience that stays with attendees long after the event wraps up.

Steps to Make Your Omnichannel Strategy Shine

To make your omnichannel strategy a hit, focus on creating a seamless and integrated experience for your audience. The key to effective event planning is crafting messages that resonate with your event goals. You need to create content that speaks to distinct audience groups and use data insights to your advantage and to course correct as needed. By meticulously crafting each touchpoint, you'll build an experience that attendees will be buzzing about long after the event is over.

8 Top Tips for Your Event Omnichannel Marketing Strategy

1.    Interactive Fun: Add live polls, Q&A sessions and games to get attendees involved and make your event unforgettable.

2.    Spread the Love: Promote your event across all channels to reach more people and keep your brand message strong.

3.    Keep the Party Going: After the event, stay connected with follow-up emails, surveys, and social media to keep the excitement alive.

4.    Make it Personal: Use attendee data to offer personalised experiences and make recommendations for future events and build lasting loyalty.

5.    Real-Time Connections: Use tools like live chat and social media to engage with attendees instantly and address their needs on the spot.

6.    Know Your Audience: Segment your audience based on their interests and behaviours to deliver content that really speaks to them.

7.    Stay on Brand: Keep your branding consistent across all channels to build brand recognition and trust.

8.    Track Everything: Use analytics to measure performance, understand your audience, and tweak your strategies for success.

Being Flexible and Adapting Your Marketing

As you monitor the effectiveness of your marketing efforts, it's crucial to do more of what's working. What if you could peer into the customer's mind in real time? Now you can, with data-driven insights driving your marketing strategy. Every interaction can be meaningful and add value. Timing is everything in event marketing. Stay ahead of the curve by monitoring shifts in your audience preferences and stay nimble enough to adjust your approach on the spot.

The final word

Why settle for a single touchpoint when you can have many? By spreading your marketing efforts across multiple channels, you can create several points of engagement that really resonate with your audience. To rise above the noise, you need to be flexible and adaptable in your approach. That means refining your marketing strategies as you go, tapping into every channel at your disposal to create memorable event experiences that keep attendees coming back for more.

Need Expert Help?

Ready to take your event marketing to the next level? Reach out to us at Outsourced Events for expert guidance and industry know-how. Call +44 (0) 330 460 6007 or email: info@outsourcedevents.com

*Source: McKinsey