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Who We Are

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We are a marketing and engagement agency specialising in marketing for events. Born out of delivering exceptional events through our sister company Outsourced Events, we create marketing plans that prolong the life-cycle of your event and help you build communities.

However, we can support you across the breadth of your marketing and communication strategy.  We implement the parts of your marketing plan, you can't!

 

 

Collaboration

We work collaboratively with you on projects, ensuring your continuous involvement throughout the process. 

Recognising the uniqueness of each project we undertake, we take the time to get to know you, to understand your brand and goals. We  brainstorm and devise and execute a plan that delivers marketing and engagement tactics that are best suited for your objectives. 

We focus on clear communication, innovative thinking and straightforward action. We work closely with you to spark, guide, craft, and nurture your ideas.

Specialists

We're specialists not generalists. We've focused on what we're best at and what we love, but have taken it a step further. 

Taking our years of experience to the next level, we focus event marketing strategy and community building. That's why we have a specialist for all our services. This enables us to give you the perfect solution, by creating a custom-built team for your exact needs and challenges. 

However, we can do more than event marketing, our experts can help you across your marketing strategy. 

Attitude

Our team is approachable, amiable, and experts in their field. 

We are a B2B marketing & engagement agency, that  serves the IT, commercial, associations and not-for-profit sectors. We are thoughtful, creative  and constructive.

Results driven, we tailor our approach to the project type, industry benchmarks, and individual client requirements.

We establish objectives, metrics, KPIs, and reporting frameworks right from the project's inception, always aiming to maximize ROI.

Our Team

We've created a team of talented individuals to help create marketing plans and deliver tactics that bring your brand to life.

 

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Employee Spotlight

Meet Sophie Dyson, Campaigns Manager

Each month we like to shine a light on one of our fantastic team members, to help you to get to know us a little better. This month we chat to one of our newest team members, Sophie Dyson.

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Denise Sharpe

Co-Founder/Chief Executive Officer

Denise has over 20 years’ experience in the events industry. Before joining Outsourced Events as a founding partner, Denise sat on the Board of Directors at the Phillips Group – a leading IT & Telecoms publishing, research, training, and conference supplier – where she headed up the conference division. Denise is managing director of Outsourced Events.

Read Denise’s Employee Spotlight.

Denise recently appeared on our podcasts Outsourced Explores: Account Based Marketing and Outsourced Explores: Inclusivity & Diversity. To listen to the series, click here.

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Alexandra Sibley

Co-Founder/Chief Customer Officer

Alexandra has worked in the IT & Telecoms event industry for over 15 years, developing particular expertise in sponsorship and exhibition sales and management. Before joining Outsourced Events, Alexandra headed up an international sales team selling sponsorship and exhibition packages to IT & Telecoms companies around the globe. She now works on behalf of clients to hit sponsorship revenue targets, while also ensuring that all sponsors have a successful experience.

Hear Alexandra's thoughts on our recent podcast episode: Outsourced Explores: The Future of the Workspace

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Cassandra Keogh

Director of Engagement

Meet Cass, our innovative Director of Engagement at Outsourced Events, with over 15 years of event and project management experience in Australia and the UK. Her passion for music, scotch, chocolate, coffee, dancing, Japanese food, and travel fuels her exploration between events and studies.

Check out her appearance on Outsourced Explores: Hybrid Events, listen here.

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Sophie Dyson

Campaigns Manager

Working with Outsourced Engagement since February 2023, Sophie's career began with a Digital Marketing Apprenticeship, evolving into an end-to-end Campaign Manager.

Sophie's expertise lies in paid media strategy and Account Based Marketing, focusing on audience user-journeys and conversions. Her diverse skill set includes project management, graphic design, and website experience.

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Emma Jackson

Digital Platform Manager

Emma, a former teacher, joined Outsourced Events in November 2021. Her event planning experience and wedding planning business make her a creative problem solver with a customer focus.

Emma enjoys Formula 1, social history, and spending time with her family and two golden retrievers.

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Jenny Riggs

Digital Platform Manager

Jenny has been with us since 2011, she excels at event registration, website building, e-Comms, and registration data management using various software systems. Her background in sales and customer service is invaluable.

Her passions include her gin collection, pets, and family - in that order.

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Dr. Anne Cooke

Head of Learning and Development

Anne’s background lies in neuroscience, having completed a PhD and then postdoctoral research at the University of Cambridge. On leaving the lab, she took a position at the University of Bristol to set up ‘Bristol Neuroscience’, the first of what became a network of ‘city neuroscience’ schemes across the UK, which foster collaboration and engagement across researchers, clinicians and wider society. Her career has continued largely in research management, science administration, and public engagement. 

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Elizabeth Coles

Head of People & Culture

Elizabeth joined Outsourced Events in September 2023. She holds a CIPD qualification and spent five years working in HR within the tech sector, primarily with startups. She seamlessly combines her HR skills with her love for the events industry, making her a versatile and valuable team member at Outsourced Events.

Outside of work, Elizabeth enjoys ice skating and she has completed three counselling courses.

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Farah Mulla

Head of Marketing

Farah has over 20 years of experience in direct marketing, working with notable names in UK publishing and events. She collaborates with senior directors to strategise and execute plans that generate new business and revenue. With profound knowledge of marketing fundamentals and a passion for the brand and organisation, Farah drives impactful marketing initiatives.

In her spare time Farah is a keen cook, letting her creative flair shine. She also serves as a Governor in a local school. 

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Jahid Tarin

Finance Manager

With over 10 years’ of experience in multiple industries as an Assistant Accountant as well as being fluent in Persian, English, Urdu, and Hindi, Jahid is a great asset to our company. Working in similar roles before joining, Management Accounting, Project Reconciliations, Sales Ledger, Purchase Ledger, and Expenses are amongst his many tasks here.

Jahid takes a keen interest in football, cricket, and table tennis and of course travelling in his downtime.

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James Porter

Senior Account Executive

James joined the team in July 2019. He has worked across all aspects of the company from event management, sponsorship liaison, warehouse and inventory management, and is now part of our sales team. His charismatic and friendly approach means he’s the perfect person to tell you exactly how Outsourced Events might be able to support you. 

In his free time James enjoys the rugby, attending theatre, and meeting up with friends. 

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Maria Lacey

Marketing Manager

Maria, who joined our team in June 2024, brings with her over a decade of invaluable experience in direct marketing. Throughout her career, she has had the opportunity to work with some of the most well-known brands in the UK, particularly in the publishing and travel/transport sectors. Her expertise and insights have consistently driven successful marketing campaigns and strengthened brand presence.

Outside of her professional life, Maria is a passionate theatre-goer and an avid traveller. 

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Our Story

Outsourced Engagement was created as a sister brand to the award winning Outsourced Events. From over 20 years of experience if there are three things we know, they’re audiences, technology, and engagement. 

Outsourced Engagement was established to help marketing teams engage with customers, prospects, partners, and teams beyond events, allowing them to build campaigns that are less dependent on social and environmental factors.

Our Culture

We are dedicated to fostering a positive work culture that encourages diversity and inclusivity.

We believe that a supportive work environment allows our team to perform at their best and deliver outstanding results for our clients.

Our commitment to these values enables us to adapt to changing circumstances and deliver exceptional work that meet our clients' diverse needs.